BYU Music Group has acquired the right to use "Tellin You Y" from Utah hip hop artist James the Mormon – the 2016 football anthem shot on campus with an all-volunteer crew and a $0 budget. Not only does this coincide with BYU football season, but it has also happened in time for the song's 10-year anniversary.

Ten years to the month after the track was written for BYU and given to its fans, the school now owns the right to use the recording. Going forward, "Tellin You Y" will be able to be played any time at BYU athletic events and used across campus, making it a permanent part of the university's tradition.

"Tellin You Y" was released on September 14, 2016 and premiered three days later in front of a packed LaVell Edwards Stadium at BYU's home game against UCLA. It became the unofficial anthem of that season and has drawn 1.3 million views and 1.7 million streams since.

"The video behind the song exists because Tom Holmoe took a chance on it," says James of the former BYU Director of Athletics. "He opened the campus and its athletic facilities to an independent artist with no studio, no budget, and no guarantee it would work. Everyone who appeared in the video, including the Cougarettes, the cheer squad, Cosmo, and hundreds of students and fans who answered an open call on Facebook, volunteered. They showed up because they loved the school. Ten years later it belongs to BYU forever, and every person who volunteered a Saturday in 2016 is part of something permanent now. That is a better ending than I knew how to ask for."

James the Mormon, real name James Curran, had spent that spring making history of a different kind. In April 2016, at 29 years old, his EP I'm Not a Rapper debuted at No. 1 on the Billboard Heatseekers Albums chart, believed to be the first time a Latter-day Saint hip hop artist topped any kind of Billboard chart. "Tellin You Y" was released that September. His 2018 album We Came to Play later reached No. 7. He now records and releases music under the name JTM through JTM Media, LLC.

You can follow JTM on Instagram here, stream the song on all streaming platforms here, and watch the music video below!